"Face Lift in a Jar" Misleading

I came across this article this morning. Companies must be careful about claims they make. AT Rodan and Fields Dermatologists we are very careful with our verbage so that we are not misleading.

Avon Anti-Aging Cream - “Face Lift in a Jar” Claims Misleading

November 18, 2008 · Filed Under antiaging, antiwrinkle, skincare, wrinkles

The global cosmetics company Avon was recently taken to task by the Advertising Standards Agency (ASA) in the UK, over what they ruled were “misleading” and “unfounded” claims about the anti-aging effects of their face cream, ANew Clinical Thermafirm.

Marketing in leading magazines included claims that this new cream was a “face lift in a jar” and a “home alternative to surgery”.

Avon’s claims, such as ANew Clinical gives ‘clinical dramatic results’ using ‘triple sonic technology’ were challenged by the ASA, concerned that claims that the cream was ‘an exclusive technological skincare breakthrough’ were misleading and could not be supported by scientific evidence.

In the opinion of the ASA, if the cream was being martketed as an “alternative to surgery”, then the consumer could reasonably expect the product to provide approximately equivalent results, given the bold claims that were being made for the product.

The ASA stated, ” Because we had not seen satisfactory evidence for those effects, we concluded that the claims were misleading”